SPORTS MARKETING PLATFORMS
A successful integrated experiential sports marketing platform, such as the Jeep King of the Mountain example above, combines a live action event series with national television coverage and an exciting corporate incentive program.Case Study: Initially, Jeep was interested in a winter sports platform that would reach its core audience in an environment of first class resorts and that featured Olympic and World Champion athletes. The JKOM became the World Professional Ski and Snowboard Championships and featured the sport’s biggest stars in exciting Olympic style competition. After a decade of delivering a 10XROI for Jeep the program was expanded to include a summer component the World Professional Mountain Bike Championships. We are uniquely qualified to work with brands and CMO’s to develop one-of-a-kind sports marketing programs such as the JKOM. We continue to have the relationships with the world’s greatest athletes, broadcast and cable television networks and venues across North America to build programs for interested clients. .